New study shows employers value job ready graduates – especially when they get to work with them before graduation

Download the report

Download the report

A new study being published today based on in-depth interviews with small and large employers, including British Airways, IBM, Marks and Spencer and Bank of America, shows employers are putting graduates at the heart of their strategies to innovate and grow.

University Alliance, representing top universities for employability in science, technology, design and the professions, is today publishing a new report, Job Ready: Universities, employers and students creating success. The report is based on extensive and in-depth interviews with over 50 employers around the UK and captures a snapshot of the 21,000 interactions with business that Alliance universities undertake each year.

The interviews show that employers are demanding more from their graduates with modern jobs increasingly requiring employees to be forward thinking, problem solving and entrepreneurial. It is clear from the interviews that universities are good at preparing students for this future reality, but that it works best when they partner with employers.

The report highlights that a partnership approach between universities and employers helps to ensure course content, and therefore skills learnt, are relevant and kept up-to-date and can be flexible to change alongside the changing demands of local labour markets.

Alliance universities undertake considerable collaboration with employers. Half of all sandwich courses – where a year or more of a course is spent outside of the university, working directly for an employer – are delivered at Alliance universities where up to 70% of courses are professionally accredited.

Speaking about the new report, Professor Steve West, Vice Chancellor of the University of the West of England and Chair of University Alliance, said:
“Universities are stepping up to the challenge of working with employers to produce job-ready graduates. When it comes to both the quality and the job-readiness of our graduates, Alliance universities are competing with the best in the world. This comes down to our deep commitment to deliver excellent practice-based learning for our students giving us the reputation of being the leading employer-facing universities.

“From major blue-chips down to small, rapidly- innovating businesses, the interviews we have undertaken demonstrate that employers value this approach. And we know that students value it too, with our hugely oversubscribed leading degree programmes that are attracting outstanding students and delivering some of the most exciting graduate employment opportunities.

“We are sure that this study will dispel some of the myths that fly around about the value of a degree and the state of the graduate job market. In an unstable global economy, underpinned by technological advances and increased complexity, a degree is still by far the best preparation to succeed and make a difference in the world.”

Libby Hackett, Chief Executive of University Alliance, said:
“At a time when most of the employment growth in the UK
is in graduate-level jobs, those involving analytical, problem solving and complex communications, it is important that we ensure universities are working closely with employers.

“What we see is that by building close relationships, such as those described in our new report, universities and employers can maximise talent, plug skills gaps and create progression routes
for people from a wide range of different backgrounds. This is a core strength of Alliance universities, the leading universities for employer engagement. And for the employers who are committed to this it is not merely altruistic but is about their bottom line. Ultimately it is helping them to recruit the best people they can, to support their future business success.”

The interviews highlight that both universities and businesses have a role to play if they are to make their partnership a success, and in particular show that:
– many employers are getting involved in a range
of ways to help develop employability skills and capabilities of students.
– Alliance universities are proactively bridging the gap between the academic and the corporate worlds.
– employers and universities need to continue to develop relationships to ensure open communication, so that both parties understand the others’ needs and capabilities.
– Alliance universities are ensuring their students gain the best employability skills on top of their degree – this means developing excellent core capabilities and strengths alongside resilience and an enquiring mind.
– employers are engaging across the whole of
the university – from the careers department to individual faculties and with specific academics who share their business interests and can help them to identify sector-specific talent and opportunities.


Notes to Editors
For press enquiries please contact Sam Jones on 0207 839 2757 or 0776 767 3982.

The report is being launched at in the House of Commons at 1pm in the Churchill Room on 8 July with speeches by Rt Hon David Willetts, University Alliance, CBI, British Airways. Please let Sam Jones know if you will be attending.

Employers involved in the study include:

1600 Systems
Babcock International
Bank of America Merrill Lynch
Barratt PLC
Bristol City Council
British Airways
Cardiff City Council
Cowbridge Comprehensive School
Enterprise Rent-A-Car
FDM Group
First Wessex
GE Aviation
Gelder Group
Kautex Textron
Lean Transition Solutions
Longhurst Group
Marks & Spencer
MPH Consultancies, formerly Jaguar Land Rover
Proctor and Gamble
SIS Betting
The Ecommerce Advisor
The Key

The report includes 10 case studies from the interviews with a further 29 available online at

About University Alliance:
University Alliance brings together leading global universities for science, technology, design and the professions to tackle the big issues facing universities, people and the economy. Our aim is to help build a strong future for UK universities by creating a constructive and positive space for debate and new ideas.

Alliance universities are:
Bournemouth University, Cardiff Metropolitan University, Coventry University, Glasgow Caledonian University, Kingston University, Liverpool John Moores University, Manchester Metropolitan University, Northumbria University, Nottingham Trent University, Oxford Brookes University, Plymouth University, Sheffield Hallam University, Teesside University, University of Bradford, University of Greenwich, University of Hertfordshire, University of Huddersfield, University of Lincoln, University of Portsmouth, University of Salford, University of South Wales, and the University of the West of England.

Further reading