Design research driving commercial innovation and growth
…ry, the role of design research in this context becomes ever more important. It can pave the way for successful innovation….the ‘seeing of new things in new ways coming into being’. As people we often reject new ideas because we don’t understand their value or indeed that the idea actually is or we don’t have the where-with-all to use them. Design research programmes can therefore provide explorations of people’s future needs, the complexities of…