How supermarkets can engage consumers to think more about household food waste
…certain about when the food may be eaten. Such prompts could also help overcome, at least partially, other common consumer difficulties related to food waste, such as misunderstanding of date marking. If public settings such as supermarkets can help with the generation of an automatic thinking process that is focused on reducing food waste, it could potentially help make significant reductions. I am keen to hear more from the grocery trade about i…