How female entrepreneurship means sisters can finally do it for themselves
…of female entrepreneurs who are marketing their business (and themselves) online. With my own company, I had had a brand name which was quite distinct from my own persona, allowing the two to be separate, but many female entrepreneurs I observed were putting themselves and their lives out there – making their personal stories an intrinsic part of their brand. The women I interviewed for my research felt that they had inherited what they saw as a…